Brembo Wins Geely Automobile Group’s “2023 Best Product Innovation Award”

9/19/2023

 Brembo was invited to Geely Automobile Group’s “Architecture & New Energy Core Suppliers Talkfest 2023” and won the “2023 Best Product Innovation Award” of Geely Automobile Group.

Brembo was invited to Geely Automobile Group’s “Architecture & New Energy Core Suppliers Talkfest 2023” and won the “2023 Best Product Innovation Award” of Geely Automobile Group.

Mr. Bogdan Bereanda - Brembo China President and CEO attended the award ceremony and accepted the award.

 

Geely Group chose Brembo - a leading brand that has always been pursuing excellence in the field of braking, and embarked a more than 10 year journey of solid partnership between both parties.

Since 2010, Brembo started to provide Geely Group with brake discs for Volvo XC60, gradually both parties expanded the cooperation to several core platforms of Geely Group, Brembo has been deeply involved in the development of 21 projects from multiple platforms including SEA 2/2+ platform, CMA platform, SPA2 platform, PMA-2 platform, and EPA platform, covering car models of totally 9 brands of Geely Group, including Zeekr, Lync & Co., Volvo, Polestar, Lotus, Jiyue, Smart, Galaxy, Geometry brands, and the technical cooperation has also extended from the brake discs at the very beginning to the braking systems equipped with Brembo's 4-piston and 6-piston calipers.

 

Being the leading domestic brand, Geely Group deeply interprets and practices the concepts of "intelligence" and "boutique" by virtue of its product technology advantages, providing consumers with a leapfrog experience in terms of safety, performance, comfort and intelligence, which perfectly fits Brembo's long-standing pursuit of value of creating high-performance, high-value and high-quality braking solutions for consumers.

 

With the continuous enrichment of Geely Group's brand family and product matrix, the cooperation between the both parties has become deeper and closer, Brembo and Geely Group share the all-round vision for new departure and establish co-creation partnership for mutual benefit.

Brembo deeply understands the Geely Group's brand positioning and strategic planning, with its expertise in braking technology, Brembo creates unique braking solutions for consumers who pursue personalized driving experience, helping Geely Group realize its brand mission of "creating intelligent boutique cars for everyone".

 

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