SENSIFY has evolved naturally from Brembo’s heritage and know-how. It combines the current Brembo product portfolio of calipers, discs and friction materials with digital technology and artificial intelligence to create a flexible and revolutionary platform that includes software, predictive algorithms and data management to control the brake system digitally and customize the braking response, thus enhancing driving pleasure.
Further, its ability to independently control each wheel's braking action significantly improves car handling, performance, and confidence. Hence, SENSIFY delivers to the drivers an unique experience that features driving pleasure and total safety.
In addition, SENSIFY minimizes the use of brake fluid and has fewer brake components. This not only opens up more space and greater flexibility for the chassis design, but also reduces the impact on the environment, beneficial for protecting the environment.
In conclusion, SENSIFY aligns with megatrends of electrification, connectivity, digitization and autonomous driving in the passenger car market, as well as the national policy orientation towards energy conservation, emission reduction, and environmental protection in the automotive industry.
Mr. Bogdan Bereanda, Brembo China President and CEO, who won the award this time, has dedicated over 20 years to the automotive components industry. He has witnessed the rapid transformation of the China automotive industry and the thriving development of new energy vehicles.
"Now China is accelerating towards a new era of future mobility characterized by electrification, digitization, connectivity, and autonomous driving, positioning itself as a global leader. At Brembo, our commitment goes beyond expanding our business scale and brand awareness in China, it also involves continuous innovation and introduction of cutting-edge braking solutions to Chinese consumers, opening a new chapter in future mobility together with OEM customers and local partners ", said Mr. Bogdan Bereanda.
Winning two awards is a significant recognition of Brembo's outstanding performance in the industry. Moving forward, Brembo is committed to the strategic vision of "Turning Energy into Inspiration" as it continues to provide multi-functional, high-performance, and low-emission intelligent products to the automotive industry, and to open a greener, more efficient and intelligent future.
