Communication campaign on health and safety issues
During the year, Brembo completed the first global communication campaign on health and safety issues, "I am Safety", launched in 2018 and personally involving the employees of all the Group’s plants, proving Brembo’s major focus on workplace health and safety issues.
With this initiative, the Group raised the awareness of employees on health and safety issues through a process leading to everyone feeling responsible for their own safety and that of other people.
In particular, the Brembo Group wanted to use this initiative to:
– disseminate and stimulate a shared Brembo Safety Culture throughout the Group;
– boost the motivation of Brembo’s People to continually improve every aspect relating to their own safety and that of other people;
– increasingly improve safety performance and the related indicators (accident frequency index and gravity index), focusing attention on the behavioural causes that contribute to accidents and near misses;
– spread awareness that safety is based on principles such as responsibility, choice, personal and collective commitment and that health and safety are non-negotiable.
This communication campaign involved the people who work in the various production plants, in order to understand which main messages to convey regarding safety. Thanks to this work, the Group was able to identify common values and thinking in the world’s different regions regarding the issue of health and safety, which accompany more specific views reflecting the distinctive features and sensitivity in the various Countries in which Brembo operates. Subsequently workshops, emotional intelligence training and interviews in the Plants were organised on the values of safety in the broadest sense. To close this two-year process, 2019 saw the creation of a booklet that emphasises personal attention and responsibility for workplace health and safety, using a number of images closely linked to the large posters of the Safety communication campaign affixed in Plants throughout the World. In addition to images, the booklet includes reflections gathered from Brembo employees about the values of the Campaign and so acts as the mouthpiece for the words, thoughts and opinions of those who live their daily lives in the plants. In fact, the booklet was produced thanks to the contribution made by all Brembo’s employees to creating Workplace Safety based on listening and on shared values. It should be emphasised that this innovative Safety Campaign is also closely linked to Brembo’s Communication Campaign on the 17 sustainable development objectives, and particularly to Goal 8 of the UN’s agenda 2030 “Protect labour rights and promote safe and secure working environments”.