Electrification, digitalisation, autonomous driving and environmental sustainability are macro-trends that have been at the centre of the automotive world and have been shaping the strategies of the market’s main players for some years.
Within this scenario, Brembo has been pursuing its mission of
becoming a Solution Provider by proactively rising to the challenges posed by the ongoing transformation, focusing on the needs and desires of the new generations, which will be the users of tomorrow.
Brembo continues to invest significantly in innovation,
driven by its vision “Turning Energy into Inspiration”, which encourages the Group to extend its sphere of influence to embrace energy management in its broader meaning, not only in terms of components, but also in its role as authoritative systems provider. In addition to innovative hydraulic and mechanical components, innovation is also applied in terms of software and artificial intelligence: this combination allows to aim at a high added-value product and service integration in order to anticipate the new mobility paradigms.
This approach is also pursued in the processes that Brembo is implementing to generate and developing new ideas, through a path founded on
three pillars — Digital, Global and Cool Brand — that set the growth direction for the forthcoming future.
The world has entered the era of artificial intelligence applications focusing on data processing. The
ability to analyse and manage data is a crucial skill for continuing to grow and create innovation. Accordingly, Brembo has set itself an ambitious goal: becoming a company that, alongside the production of braking systems, is able to develop and offer all-round solutions to its customers through the widespread dissemination of a solid data culture within the Group and an increasingly data-driven approach.
For further details on Brembo’s transformation into a Solution Provider, reference should be made to paragraph “1.2 Digital Transformation Programme: from Product Business to Solution Provider” of the 2022 Non-Financial Group Disclosure.
Brembo has long ago embarked upon its decentralisation path and has now become a Group operating in
15 countries worldwide. Within this context, the Global Pillar aims to balance the Group’s international footprint, not only from a commercial standpoint, but also in terms of technology and innovation, by developing and encouraging excellence at local level for the benefit of a global organisation whose
mindset is based on multiculturality, valuing of diversity and inclusion.
Brembo does not set limits on creativity and considers it essential to continuously engage in strengthening its brand, anchoring it to new trends that are reconfiguring mobility in line with the values and sensibilities of the new generations, especially Generation Z. The objective is thus to identify their passion, needs and tastes, and translate them into a unique brand experience able to generate tangible solutions.
The year 2022 saw the implementation of several projects as part of the Cool Pillar: Hackathon was the first to be launched, as described in the following pages.
Last but not least, at the heart of the Group's strategic vision there is also
an overarching commitment to sustainability that has become a
modus operandi within Brembo, permeating all its activities processes and products. This sustainability-driven approach is increasingly present also in the relationship with its employees, with its supply chain and in the local areas in which the Group operates.