Brembo’s Purpose
Electrification, digitalisation, autonomous driving and environmental sustainability are
macro-trends that have been at the centre of the
automotive world and the
strategies of the market’s main players for some years.
Within this scenario, Brembo has been pursuing its
mission of becoming a Solution Provider by proactively rising to the challenges posed by the ongoing transformation, focusing on the
needs and desires of the new generations, which will be the users of tomorrow.
Brembo continues to
invest significantly in
innovation, driven by its
vision “Turning Energy into Inspiration”, which encourages the Group to extend its sphere of influence to embrace energy management in its broader meaning, not only in terms of components, but also in its role as authoritative systems provider. In addition to innovative hydraulic and mechanical components, innovation is also applied to
software and
artificial intelligence: this combination allows to aim at a high added-value product and service integration in order to
anticipate the new mobility paradigms.
At the heart of the Group's strategic vision there is also an overarching commitment to
sustainability that has become a
modus operandi within Brembo, permeating all activities, processes and products. This sustainability-driven approach is increasingly present also in the relationship with its
People, with its
supply chain and in the
local areas in which the Group operates.
In 2023, the Group continued to
implement strategic projects within the three
Pillars — Digital, Global and Cool Brand — through
dedicated working groups that leverage a shared leadership and the cross-cutting competencies of all parties involved, engaging all Group Regions and outlining the growth direction for the forthcoming future.
Digital
The world has entered the era of artificial intelligence applications focusing on
data processing. The ability to
analyse and manage data is a crucial skill for continuing to grow and create innovation. Accordingly, Brembo has set itself an ambitious goal: becoming a company that, alongside the production of braking systems, is able to
develop and offer all-round solutions to its customers through the widespread dissemination of a solid
data culture within the Group and an
increasingly data-driven approach.
Global
Brembo has long ago embarked upon its decentralisation path and has now become a Group operating in
15 countries worldwide. Within this context, the Global Pillar aims to balance the Group’s
international footprint, not only from a
commercial standpoint, but also in terms of
technology and innovation, by developing and encouraging
excellence at local level for the benefit of a
global organisation whose mindset is based on
multiculturality, valuing of
diversity and inclusion.
Cool brand
Brembo does not set limits on creativity and considers it essential to continuously engage in strengthening its brand, anchoring it to new trends that are reconfiguring mobility in line with the values and sensibilities of the new generations, especially Generation Z. The objective is thus to identify their passion, needs and tastes, and translate them into a unique brand experience able to generate tangible solutions.
In 2023, the second edition of the Brembo Hackathon was successfully completed at the Brembo Inspiration Lab in Silicon Valley: participants immersed themselves in machine learning and artificial intelligence to revolutionise today’s braking technologies, going beyond the traditional innovation processes, in line with Brembo’s vision.
