Social and cultural development of local communities
Furthermore, the Group to provide tangible support to numerous projects and initiatives in favour of local communities in the areas of greatest social needs.
In order to guarantee structured and strategic management of philanthropic initiatives, the Group set up a central Social and Cultural Sponsorships and Donations Committee. This body periodically brings together the Heads of the main corporate functions, in order to define criteria, guidelines and priorities on which to focus sponsorships and donations in the social and cultural arena, establish the annual budget set aside for these activities, evaluate projects and initiatives to support, as well as monitor the compliance and efficacy of the projects being promoted.
In 2019, the Brembo Group confirmed its commitment to developing various social projects and initiatives in support of local communities. In particular, during the year the Group supported initiatives in five areas of intervention viewed as priorities by Brembo:
► Social issues and safeguarding children. Within this area, Brembo makes an annual contribution to the “Giocamico” project at the Papa Giovanni XXIII hospital in Bergamo. Giocamico comprises a psychological support for young patients through a fun activity that prepares them for surgery and diagnostic investigations. Children can therefore find out about what will happen to them in a fun manner; the operating theatre becomes a space ship, the operation an adventurous journey.
► Education, training and research. In keeping with its nature as a company with a strong vocation for innovation, Brembo supports scientific research projects in various fields of application, as well as various initiatives linked to education and training for young people. In particular, the Group renewed its support for and collaboration with FROM, the Research Foundation of Pope John XXIII Hospital in Bergamo, set up in 2008 to allow hospital workers to play an active role in national and international medical research, and with the Mario Negri Pharmacological Research Institute, one of the largest centres of biomedical and pharmacological research in Italy.
► Art and culture. Brembo has always sought to promote the artistic and cultural heritage of the areas in which it operates, as well as Italian culture around the world. Within this field, in 2019 the Group confirmed its support to the Fondazione Accademia Carrara in Bergamo through its sponsorship of the exhibition dedicated to Mantegna from April to July 2019. The traditional collaboration with the Brescia and Bergamo International Piano Festival — one of the most important cultural events in the Bergamo area.
► Sport. Brembo believes strongly in the importance of sports as an educational teambuilding element for young people. Because of this, it has sponsored a local female volleyball team, the “Brembo Volley Team”, since 2003.
► Brembo’s worldwide social projects. With respect to this latter area of intervention, which conveys the Group’s desire to play an active role in the most urgent international contexts and situations, four projects — three in India, the other one in Italy — were particularly significant in the 2016-2019 period and saw Brembo acting as the direct promoter of initiatives, developed through the active search for partnerships with non-profit organisations: