The war in Ukraine has forced millions of people to leave their homes to reach safer places, often beyond the country's borders. Poland has been one of the main destinations for Ukrainian refugees, for whom reception and first aid facilities have been set up.
The "Safe Haven" project stems from Brembo's desire to bring concrete help to these people, giving priority to the most vulnerable who need specific care and attention, difficult to receive within large reception centres.
The project was conceived and developed by Brembo, in collaboration with the Foundation Cesvi, to create a "safe haven" for Ukrainian mothers with children, people with disabilities and the elderly welcomed at the Palace Europe Hotel in Lublin, one of the Polish cities, close to the border with Ukraine, which has been under more strain by the high number of refugees arriving.
The facility was dedicated entirely to the project’s needs. Inside, the people welcomed were able to benefit from the hotel services and all the necessary commodities to try to rebuild everyday life. The large communal areas hosted conferences and opportunities for socialisation for adults, recreational and play activities for the youngest and educational spaces for the school-age children who continued their education by connecting online with Ukrainian teachers.
In addition, the support of the local organisations involved by the Foundation Cesvi allowed the organisation of additional activities. These included the Polish language course for adults, job search guidance, legal assistance with Polish legislation and psychological support.
The project ended in mid-August, about one hundred days after its inception. The goal of accommodating one hundred people inside the facility was achieved in the first few weeks. Following the return of some families to Ukraine in July, new guests were welcomed, for a total of 114 beneficiaries of the "Safe Haven" project”.
The Art of Braking – una mostra spettacolo alla scoperta del freno
“The Art of Braking” was the first exhibition dedicated to Brembo in the Company’s history. A fascinating journey through materials, colours, style and the evolution of its solutions that was able to bring the general public closer, interested in discovering how a vehicle safety tool, such as the brake, can also become art and be told through immersive experiences, light design and engaging installations.
Brembo starred in an exhibition at Mudec, the Museum of Cultures in Milan, where it managed to create culture around products that are an expression of high technology and design, but that conceal an even more surprising world, brought to light for the first time through the language of art.
Conceived and developed in collaboration with Balich Wonder Studio, "The Art of Braking" retraced the stages of Brembo's entrepreneurial adventure. Within the exhibition, history and products came together in an exhibition route divided into eight thematic sections: origin and birth, racing, research, style, design, the world and the future. In the last section, dedicated to the challenges of tomorrow and sustainability, an "Infinity room" generated by the mirrored surface of the Greentive brake disc projected visitors into a more sustainable future.
It was a public success that attracted about 10 thousand visitors in the two weeks of opening. Visitors — interested in exploring the rooms and discovering the Brembo world — included people passionate about art or simply intrigued by the original proposal of an exhibition dedicated to the brake. They were enchanted by the wave of coloured calipers and the immersive laser room, as well as enjoying the hall of mirrors. It was an opportunity to take selfies and post social media content, which amplified the visibility of the exhibition and of Brembo itself.
Brembo is system partner of Bergamo-Brescia Italian Capital of Culture 2023
Brembo has decided to support Bergamo Brescia Italian Capital of Culture 2023 as a system partner, an exceptionally important initiative that is committed to gathering energy and listening to the protagonists of the local area in which Brembo has its roots, promoting reflections on the present and possible future.
The project is an example of virtuous collaboration between two urban centres that, for the first time, have been honoured as just one Italian Capital of Culture. This is a recognition of the history of Bergamo and Brescia, of their internationally important cultural and artistic heritage and, at the same time, of the inventive, design and implementation capabilities of the people and companies that highlight the local area’s ability to do well and their concrete approach.
These same values are part of Brembo's DNA. The Group has always been oriented towards innovation and research to create functional, high-performance products with a distinctive design. It is on the basis of these common traits between the company and its local area that Brembo enthusiastically shares the objectives of the initiative with a view to continuous improvement and shared growth.
The Brembo Forest in Kenya and the project within the Biodiversity Park in Chakan, India
To celebrate the 60th anniversary since its foundation and in partnership with Treedom , in 2021 Brembo initiated a forest sponsorship project by donating a tree subscription to every person working for it, thus giving life to the first Brembo Forest in the world in Kenya, in the Victoria Lake region. The initiative, called "Brembo4Earth - A gift for you, our forest for the planet", was conducted in partnership with Treedoallowed 14 thousand trees to be planted there in a combination of stem and fruit species depending on local area needs.
The Brembo Forest contributes to the achievement of ten of the 17 UN Sustainable Development Goals, bringing both environmental and social benefits, allowing the development of agroforestry projects to be promoted, as well as the provision of profitable alternatives for the populations, together with local farmers' cooperatives. In 2022, monitoring of the Brembo Forest continued and local initiatives were set up to help environmental and biodiversity protection, such as support for the Biodiversity Park in Chakan, India.
This project was carried out keeping in mind the Miyawaki forest restoration technique, which enhances biodiversity. To make biodiversity conservation part of the culture of the people who live there, this forest will be made available as a platform for conservation education.
The Miyawaki afforestation technique was devised by the Japanese botanist Akira Miyawaki and involves a dense and mixed forest, populated by large, medium and small canopy trees, shrubs and creepers. The tree species are selected from natural forests, allowing rapid restoration of the original ecosystem.
The selection of species is a decisive phase of the project: these can have medicinal properties or produce fruit or flowers, which also contribute to recreating the natural habitat for indigenous animal species. Indirect benefits, including environmental and ecological ones, are, for example, the soil’s increased ability to retain water and its nutrients, microclimate cooling, pollutant absorption and carbon dioxide retention.
House of Smiles
As a result of the collaboration between Brembo and Foundation CESVI, an NGO founded in Bergamo in 1985 and involved in supporting development and combating poverty, the House of Smile was inaugurated in 2017 in Pune, India.
The project aims to support highly vulnerable women and children and consists of a service centre within a building located in Bibwewadi and three education centres for children in poor areas on the outskirts of Pune. Swadhar, the local NGO, operates within the service and education centre hub, coordinating the psychological support, legal guidance, healthcare and career assistance services for women and the support services for young mothers. Swadhar also promotes activities for children between the ages of 3 and adolescence in favour of education and children protection.
In 2022, 503 children, divided into classes by age, attended daily classroom sessions in the three educational centres, consisting of fully structured and equipped facilities, and took part in a programme aimed at encouraging literacy, supporting study, civic education and proper, healthy nutrition. The operators’ support was also aimed at parents, through family counselling activities, both individual and group, and early childhood support, involving a total of 588 adults (452 women and 136 men).