Communities

Growing responsibly. Together and wherever

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Creating opportunities for local areas​

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For more than 50 years, Brembo has contributed directly and indirectly to the economic development of the local areas and numerous communities around the world, which the Group has joined during its expansion at global level. This has stemmed from its willingness to keep strong geographical proximity to its reference markets and to its Customers’ production centres, where the vehicles and motorbikes fitted with the Group’s braking systems are manufactured. 


In particular, the Group’s expansion to the different countries in the world has always been carried out taking into account the need to support the economic, social and employment growth of the territories, as well as the responsibility towards local communities. 


In 2020, Brembo’s investment management policy, albeit in scaled-down form due to the lockdowns implemented in various countries to combat the effects of the Covid-19 pandemic, continued in line with the guidelines followed to date, with the aim of strengthening the Group’s presence not only in Italy, but also internationally. The Group’s strategy was confirmed in 2020 as well, despite the difficulties due to the pandemic.



Contribution to developing the local intellectual capital​


Investments and work opportunities created in local communities are not the only positive effects generated by Brembo in the areas in question. Indeed, the Group deems it even more important to foster the growth of the districts’ intellectual capital by offering its know-how as a resource for promoting local development through training and partnerships with various research and education institutions. 


Out of the main initiatives that demonstrate Brembo’s key role in creating and promoting knowledge and innovation on a local level, the most significant are: 


The development of the innovation hub Kilometro Rosso, established on the outskirts of Bergamo, where Brembo has its roots, this district acts as a catalyst for various areas of excellence in the field of research, high-tech production and services for innovation in various sectors and areas of specialisation. 


Accademia del Freno (Brake Academy) at the Polytechnic University, a technical and scientific advanced education initiative specialising in braking systems which seeks to complement the academic curriculum of Milan Polytechnic’s engineering student. 


​• The support to local technological institutions, important for Brembo to develop a relationship with future generations from secondary schools onwards, so as to guide and introduce the best talents to the mechanics industry. ​


 

Social and cultural development of local communities


Over the years, Brembo has established close ties to the local areas where it is present, paying attention to the needs they express, and defining a path of joint development and growth, which leads the Group to provide tangible support to numerous projects and initiatives in favour of local communities in the areas of greatest social needs. 


In order to guarantee structured and strategic management of social initiatives, the Group set up a central Social and Cultural Sponsorships and Donations Committee. This body periodically brings together the Heads of the main corporate functions, in order to define criteria, guidelines and priorities on which to focus sponsorships and donations in the social and cultural arena, establish the annual budget set aside for these activities, evaluate projects and initiatives to support, as well as monitor the compliance and efficacy of the projects being promoted. 


In 2020, Brembo confirmed its commitment to developing various projects and initiatives in support of local areas where it operates. In particular, during the year the Group supported initiatives in five areas of intervention viewed as priorities by Brembo:


Social issues and safeguarding children​


Education, training and researc​


 ► Art and culture


Sport


Brembo's worldwide social projects​

Houses of Smile​


As a result of the collaboration between Brembo and Foundation CESVI, an NGO involved in supporting development and combating poverty, the House of Smile was inaugurated in 2017 in Pune, India. The House of Smile project aims to support highly vulnerable women and children and consists of a service centre within a building located in Bibwewadi and three education centres for children in poor areas on the outskirts of Pune. Swadhar, the local NGO, operates within the service and education centre hub, coordinating the psychological support, legal guidance, healthcare and career assistance services for women and the support services for young mothers. Swadhar also promotes activities for children between the ages of 3 and adolescence in favour of education and children protection. A fundamental part in the development of this important project is played by the active participation of the Brembo Brake India local team which, even throughout the Covid-19 crisis, has kept up an open and ongoing dialogue with the managements of the Swadhar Association in order to support the women and families of the young people who benefit from the services of the House of Smiles. ​


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I was a Sari


“I was a Sari” — one of the social projects that Brembo has been supporting since 2015 — is a social enterprise based in Mumbai, founded by an Italian entrepreneur with the aim of improving the lives of Indian women from the most disadvantaged social and economic classes. The Sari is the traditional dress for Indian women that has passed down through the centuries in local culture. The women of “I was a Sari” create hand-crafted fashion accessories — necklaces, bracelets, purses, shawls — using recycled Sari fabrics or premium textiles. The Indian women are thus taught specialist tailoring skills and guaranteed a dignified regular wage, which provides them with precious independence. In 2020, Brembo’s support for the project made it possible to pay the salary of the women workers continuously, even during the three-month period when the business was shut down due to the Covid-19 pandemic, as well as creating an emergency fund and doubling the study grants. ​


 


School on Wheels


In 2019, Brembo inaugurated, in India as well, the project "School on Wheels", by delivering to the local NGO Door Step School a school bus fitted out to serve as a full-fledged mobile classroom, including educational materials, chalkboards, computers, monitors and audio-visual materials, to allow the educators from the NGO to provide literary and basic education to a total of approximately 200 children. The bus is also used as a mobile reading room for children from Pune’s outskirts. This is why it stops in certain areas for two hours to be available to those who wish to make use of the service. It is an initiative that is also very useful for children who already know how to read but do not have access to books. 

Despite the temporary suspension of activity due to lockdown, Brembo’s contribution made it possible to distribute 8,125 meals to 3,105 families, as well as guaranteeing support for the Door Step School teachers. Due to the emergency connected to the pandemic, many men lost their jobs and women had to support their families in many cases. ​


 

Dream Center​ 


Within the socioeconomic context of rural China, it is difficult for the 61 million children in the underdeveloped regions to access quality education, and also for the 36 million children of migrant workers. The “Dream Center” project developed by the local NGO Adream not only provides for the structural redevelopment of certain schools in marginalised areas, but also education programmes for teachers and the creation of an innovative education programme designed to stimulate the skills and aspirations of every single student, sometimes through the use of multimedia classrooms. Alongside the support provided by Brembo China, there has also been significant engagement with the project among Brembo’s collaborators in Nanjing who, through online donations to the “Tencent 99 Giving Day”, a national fundraising programme organised by one of China’s main internet providers, have contributed to the purchase of educational material for the centres. Quality education also means reducing the educational divide between the cities and the countryside, supporting education as a tool for creating opportunities and believing in the potential for change, while respecting the diversity and personality of every individual, without leaving anyone behind.​



SOSteniamoci


SOSteniamoci is a project launched in 2016 by Cesvi Foundation in collaboration with Brembo and the Minors and Family Service of Bergamo District 1, which today is close to the end of the second edition. SOSteniamoci has been created to help the Bergamo’s young unaccompanied foreign minors to achieve their life goals and lead them towards social integration and independence. The 19 young participants in the second edition of SOSteniamoci were selected for their strong motivation, merit and desire to build a life for themselves in Italy. All the project participants have signed a “Pact of Educational Responsibility”, in which they undertake to complete the two-year course on a reliable and committed basis. The young participants are not only supported from a psychological standpoint, but also guided towards training paths based on their aptitudes and aspirations so as to improve their capacities. ​


 

Partnership con il settore giovanile dell’Atalanta


Since 2018, Brembo has been the Top Partner of the Youth Sector of Atalanta Bergamasca Calcio football team. This partnership forms part of a long series of activities in which the company has shown its support for areas of excellence in the region. Brembo supports the social role of professional and competitive sport and shares a series of educational and cultural values with Atalanta, which characterise the young people and will make it possible for them to become professionals in work and life: loyalty, team spirit, sacrifice, training, merit, a love of challenges, support for talent and constant improvement, all of which also have something in common with academic education. This collaboration has led to the birth of the “Brembo Prize”, which is awarded annually to the most deserving young footballer in each youth team. The best athletes are identified by a group of technical experts on the basis of criteria that consider not only strictly sporting aspects, but also educational results. Brembo also supports the “School at the Stadium” project, a social and educational programme for students that aims to educate young people in sticking to the rules, fair play and preventing episodes of discrimination. The partnership also includes Brembo’s support for the organisation of summer Football Camps held by Atalanta for children aged 7–14, which attract large numbers of participants every year.​


 

Giocamico​


As of 2014, Brembo makes an annual contribution to the “Giocamico” project at the Pope John XXIII hospital in Bergamo. Giocamico comprises a psychological support for young patients through a fun activity that prepares them for surgery and diagnostic investigations. Children can therefore find out about what will happen to them in a fun manner; the operating theatre becomes a space ship, the operation an adventurous journey. Thanks to the use of sounds, images and simulations, they are not just told about their treatment, but actually experience it. Thanks partly to Brembo, Giocamico’s fun-filled psychological support activities are now available in all paediatric departments of the hospital. In December, Cristina Bombassei, sponsor of the Giocamico project, took part in the opening ceremony of the new Neuroradiology waiting room for young patients attending hospital for MRI scans. The walls of this room are painted all over with stars, planets, rockets and space modules, so that it resembles a spaceship that the child enters to go on a journey, seeing the Earth in the distance. Inside is a replica of a miniature MRI scanner, made from wood, painted and built so that the young patients can familiarise themselves with the test they are about to undergo. Thanks to this process, delicate MRI tests on children, who sometimes have to lie still for over an hour, can become outpatient tests that do away with the need for sedation and hospital admission.​


 

FROM and Mario Negri Institute​


In keeping with its nature as a company with a strong vocation for innovation, Brembo supports scientific research projects in various fields of application, as well as various initiatives linked to education and training for young people. In particular, the Group supports FROM, the Research Foundation of Pope John XXIII Hospital in Bergamo, set up in 2008 to allow hospital workers to play an active role in national and international medical research, and with the Mario Negri Pharmacological Research Institute, one of the largest centres of biomedical and pharmacological research in Italy.​

Brembo supports research to fight Covid-19​


To tackle Covid-19, Brembo decided to support research by donating at the end of March €1 million to three leading Bergamo institutions — Pope John XXIII Hospital, the Bergamo Hospital Research Foundation (FROM) and the Mario Negri Institute — which stood out in fighting against Coronavirus in one among the areas most severely affected by the pandemic, through a combination of clinical and pharmacological research. The three institutions are working jointly on three lines of research starting from evidence provided by existing clinical studies with the aim of understanding the mechanisms of how the virus acts in the body, identifying the damage caused and finding solutions to significantly reduce the number of patients to be hospitalised in need of intensive care. At the beginning of March 2020, Brembo also made a special donation to the intensive care department in the Papa Giovanni XXIII Hospital, where the most critical cases are treated and which require very complex and delicate care, and to FROM for the collection of data on the epidemiological trend, types of treatments and their results. For a Company like Brembo, strongly rooted in the Bergamo area, it was natural to support and recognise the commitment made by doctors, nurses and administrative and technical staff throughout the hospital, as well as to support research that is believed to be the only viable way of finding an effective solution to this difficult situation on a global scale.​


 

 

For any further information concerning Brembo’s commitment about social and cultural development of the local areas where it operates and to propose initiatives or projects, please do not hesitate to write us: sustainability@brembo.it .​

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