Brembo leader in video games with its high-performance braking systems in Gran Turismo™ 7.

There are seven colors of the rainbow, just as there are seven days in the week. In many ancient cultures, the number seven symbolized completeness. And coincidentally, to make the Gran Turismo™ experience even more complete, Brembo officially joins the world of Gran Turismo™ 7.

 

Polyphony Digital Inc., the software house that has developed the Gran Turismo™ series for PlayStation® since 1997, has chosen Brembo, a leader in the design and production of braking systems, as the official technical partner for Gran Turismo™ 7, available on PS4™ and PS5™ consoles.

 

Brembo has made its UPGRADE products available to tens of millions of players worldwide through the Tuning Shop in Gran Turismo™ 7, the virtual shop where players can enhance their car’s performance.

In this environment, players can replace the stock brake discs with those from the Sport range and, as they progress in the game, evolve their car with various Brembo braking systems, ultimately reaching the most high-performance and distinctive products for street cars, including Carbon Ceramic brake discs and GT|BM calipers, available in 8 different colors.

“We are particularly proud to bring the uniqueness of Brembo braking systems into Gran Turismo™, the most iconic driving simulation video game, which in nearly 25 years has captivated millions of gamers around the world,” said Daniele Schillaci, CEO of Brembo

“For Brembo, this partnership represents an extraordinary opportunity to connect with new generations, aligning with our vision of ‘Turning Energy into Inspiration.’ From the race track to the virtual world of Gran Turismo™, the performance and design of our systems now enhance the gaming experience, just as they do for real-life driving.”

Kazunori Yamauchi, President of Polyphony Digital Inc. and Producer of the Gran Turismo™ series, shared his thoughts:
“Even before the debut of Gran Turismo in 1997, Brembo was already a reference brand for me. Back then, as a passionate driver, I often had issues with brake fade because most production cars—except for a few—weren’t equipped with braking systems that could handle the car’s power and weight. I always considered Brembo reliable on the track and have had a long-standing connection with the company. It’s a pleasure to announce this partnership between Gran Turismo and Brembo, a true high-performance brand.”

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For over 60 years, Brembo has been a leader in designing and manufacturing innovative, high-performance braking systems with advanced technology and design. Its quality products, known for their proven efficiency, are used in both production cars and racing vehicles competing in the world’s most prestigious motorsport championships.

 

Brembo’s profile and values are visible in the Brand Central area of Gran Turismo™ 7. The company’s 60-year history is showcased in the Brand Central Museum. Additionally, Brembo’s branding can be seen on the tracks featured in the game.