It is not simply an automotive event, but an aesthetic and cultural ritual — an exclusive gathering where heritage, design, art, speed, and lifestyle converge into a single experience.
Here, cars are not merely displayed: they move, breathe, and tell their stories.
And they do so on an extreme surface like ice, which becomes the perfect metaphor for control, purity, and authenticity.
The audience — enthusiasts, collectors, creatives, and innovators — is immersed in a suspended atmosphere made of soft silences, engines echoing crisply in the cold air, and an elegance that belongs only to St. Moritz.
In this unique setting, where lifestyle meets performance, the Bugatti Bolide is much more than a car: it is a contemporary icon that redefines the limits.
And it is precisely here that its story naturally intertwines with that of Brembo.
Bugatti Bolide x Brembo: speed, ice, control
On ice, you don’t slow down — you sharpen your instinct.
In St. Moritz, the frozen lake becomes a canvas, and the Bugatti Bolide the brush tracing impossible lines.
The roar of the W16, air breaking into crystals, light dancing on carbon surfaces: here, speed isn’t just numbers — it’s a lifestyle.
The I.C.E. is the stage where aesthetics and engineering merge; the Bolide, born for the racetrack, glides over the ice like a moving work of art — absolute control, unleashed power, pure adrenaline.
On ice, every fraction of a second becomes touch.
The Bolide reveals its extreme DNA: millimetre‑perfect aerodynamics, weight reduced to the essential, refined dynamics.
The result is a choreography where traction and balance converse with the icy surface, turning the event into an almost cinematic experience.
Performance means control.
When power becomes gesture, you need a braking system capable of turning speed into precision.
The I.C.E. isn’t just spectacle — it’s a culture.
The same culture that shapes Brembo products from motorsport to the road: taming energy to unleash emotion.
On the frozen lake of St. Moritz, engineering meets elegance, aesthetics intertwines with technique, and performance becomes a universal language.
And this is where Brembo and the Bugatti Bolide speak the same language.