The new Brembo Inspiration Lab in Shanghai represents a key milestone in Brembo’s global innovation strategy. Its creation is not just the opening of another center, but a strategic move aimed at strengthening our presence in one of the world’s most dynamic and cutting-edge automotive markets, and at accelerating our vision of a safer, more sustainable, and more rewarding future of mobility.
Hear directly from our CEO, Daniele Schillaci, how the Shanghai Inspiration Lab is accelerating our developments toward our “zero accident vision,” with solutions that are redefining safety and performance.
The Shanghai Inspiration Lab is part of a global innovation network that includes its counterpart in Silicon Valley and our internationally distributed Research and Development centers, including the enhanced Tech Center in Nanjing. This synergistic network allows us to tap into expertise and best practices, creating a continuous flow of cutting-edge ideas and solutions.
The design of the Brembo Inspiration Lab in Shanghai reflects our focus not only on innovation, but also on people. We have created a workspace that blends refined aesthetics with functionality—an environment conceived to foster creativity, collaboration, and the exchange of ideas. We believe that an inspiring work environment is essential to nurturing talent and generating groundbreaking solutions.
The choice of Shanghai—an epicenter of modernity and innovation—and in particular the vibrant Jing’an district, is no coincidence. This strategic location allows us to immerse ourselves in a thriving ecosystem of new technologies and opportunities, staying closely connected to emerging trends in both the Asian and global automotive markets.
"Turning Energy into Inspiration": Our Philosophy at the Heart of Innovation
The Brembo Inspiration Lab in Shanghai fully embodies our vision: "Turning Energy into Inspiration." It’s not just about developing braking systems, but about transforming energy into innovative ideas that redefine mobility. This lab is designed as a stimulating environment where our talents can explore new technological frontiers, with a strong focus on Artificial Intelligence, software, and mechatronics.
The integration of AI, software, and mechatronics is a crucial pillar of our innovation strategy. In Shanghai, we will focus on developing intelligent, interconnected, and efficient braking solutions that go beyond traditional mechanical performance. This approach enables us to anticipate market needs and deliver solutions that seamlessly merge the physical and digital worlds for our customers.
Contributing to Our Vision of a Zero-Accident Future
The Shanghai Inspiration Lab plays a key role in our commitment to the vision of a zero-accident future. Through research and development of advanced technologies, we aim to create braking systems that are increasingly safe, predictive, and integrated with the vehicle ecosystem. This lab acts as a driving force for delivering solutions that redefine safety and performance standards on a global scale.
In summary, the Brembo Inspiration Lab in Shanghai is not just a new research and development center, but a strategic investment in Brembo’s innovation future. It represents our determination to be leaders in the transformation of mobility, leveraging the dynamism of the Chinese market and integrating global expertise to achieve our ambitious vision of a safer and more efficient future.