New products and feature on Brembo's e-commerce platform Revelia

11/12/2021

 Colored aluminum brake calipers, Revelia’s installation service and WeChat mini program are scheduled to launch on November 11.

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​Brembo, as a world leader and acknowledged innovator of brake technology, announces that the colored aluminum caliper are now available for exclusive selling on Revelia platform. Revelia’s installation service and WeChat mini program is unveiled, aiming to deliver seamless experience to consumers who wants to enjoy the full range of Brembo products and customer services.



 

 

As one of Brembo’s core products, the colored fixed aluminum caliper has been popular with consumers for many years by virtue of its advanced technology, eye-catching color and beautiful shape. Revelia is Brembo’s only official channel in China to sell colored fixed aluminum calipers that directly replace the OM ones. It’s for the first time launch colored fixed four-piston aluminum calipers for some luxury and premium brand models in the domestic market. offering a wide range of color options, including Brembo’s symbolic red, dynamic yellow and calm silver, etc., based on Chinese consumers’ color preference. Consumers can choose freely according to the color of their cars and their personal preference. With the launch of colored fixed aluminum calipers, Chinese consumers will have more personalized choices for their cars. 


Brembo is also launching the installation service, to meet the demands of end consumers for whole-channel, full-lifecycle services. Domestic consumers can make an appointment for the installation service through Revelia WeChat mini program.



 

 

By connecting to Revelia through the web page, or clicking the “Product Purchase” in the menu’ of Brembo official WeChat account, the consumers can easily access to Revelia WeChat mini program, to embark on the brake renewing journey and to make an appointment for the installation service at “Tuhu” - designated partner with Revelia for product replacement and installation. 


By taking advantage of this launch event, Brembo Revelia eCommerce platform will continuously optimize consumer experience and bring newer and cooler braking products to Chinese consumers, thus opening a new era of customized braking products. 


For more information about Revelia, please visit www.brembostore.cn.


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Brembo S.p.A. | P.IVA 00222620163

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