The world leader in brake systems has signed with Autodromo Nazionale Monza SIAS SpA (Automobile and Sport Increase Company, federated with the Automobile Club of Italy) an agreement to transform the building, located next to the Ascari Grandstand, to “Casa Brembo”.
The aim of the multinational based in Bergamo, Italy, is to use an exclusive, inside one of the most famous and celebrated international motorsport arenas to host corporate events.
The union of two Italian brands of excellence in the automotive world such as Brembo and the Monza Eni Circuit has allowed the realization of the “Casa Brembo” project, giving new life to the space for events with an outdoor space to take in the sights and sounds of Monza. Thanks also to some renovations, the space is transformed into a meeting point for business conferences and presentations of products organized by the Bergamo-based company in conjunction with the various competitions taking place on the track during the year.
For over 40 years Brembo has been outfitting cars and motorcycles that aim to win in every form of motorsport competition around the world. Working with a spirit of continuous innovation and development on the world’s international racing circuits, like Monza, Brembo uses the “mobile laboratory” to translate what is learned on the track to customer vehicle braking systems around the world.
The propensity for innovation can be applied to Brembo’s communication formats within a context of relations with institutional and sporting interlocutors. Design, athleticism and the continuous research that provide customers with excellent products and processes will be some of the fundamental company values infused in the “Casa Brembo” project.
The project, ulimated in recent months, will be realized thanks to the collaboration with Autodromo Nazionale Monza SIAS SpA, the body that manages the Autodromo di Monza and hosts the most important motoring events, including the Formula 1 Italian Grand Prix.