Sony presents a Prototype of an electric car equipped with Brembo brakes


 On the CES stage in Las Vegas, Sony truly astonished the attendees by unveiling a prototype of an electric car equipped, for the occasion, with Brembo brakes.


Yes, you read that right! At this most important electronics trade fair, Kenichiro Yoshida, CEO of Sony, brought out on stage the Vision-S, a concept electric car: a 4-doors coupe featuring several Sony technologies and Brembo braking system. ​

VISION-S is not just a mere concept car by Sony, nor a mere electric car like all the others that have been unveiled in recent months. VISION-S is so much more, because it truly embodies Sony's achievements in the field of mobility – such as the search for safety, reliability, comfort and entertainment – which are part of a new initiative, also called “VISION-S”. ​

The first prototype vehicle made as part of the “VISION-S” program and presented at the Las Vegas CES 2020 show integrates Sony sensing and imaging technologies. It is also equipped with on board software controlled via the company's artificial intelligence, not to mention telecommunication and cloud technologies that guarantee the constant updating and evolution of its features.

The details revealed during the presentation made it easy to understand how the car integrates on board software controlled via Sony's artificial intelligence. Here is a car that, though futuristic, nonetheless possesses a 200 kW dual motor which accelerates from 0 to 100 Km/h (62 mph) in just 4.8 seconds and has a top speed of 240 Km/h (149mph). Naturally, as well as advanced Artificial Intelligence for assisted driving, it also supports 5G connectivity and features other functionalities that were only hinted at.​

In the concept exhibited at CES, the red-colored Brembo six-piston front brake calipers clearly stand out: we are obviously still far from a definitive braking system for a futuristic vehicle like this one, but we have no doubts that Brembo is ready to tackle any challenge that future cars may bring.

Nowadays we are on the brink of a revolution as we are going from a hydraulic system to an electric one that will be in lock-step with the vehicles of the future. Brembo is ready to play a leading role for what promises to be a real transition for the cars' braking system. For nearly two decades Brembo has been focused on engineering a complete solution for this transportation revolution.

This places Brembo in a leadership position, ready to take advantage of all the opportunities of a world that is pursuing more a revolution than evolution, just think of electric vehicles, but also autonomous ones. Once again Brembo takes its place as a brake systems innovator often driving the trends in the automotive sector and anticipating the demands of its customers to serve consumers and society into the future of mobility.

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Since 2001 the investment in R&D activities for the electric braking systems or brake-by-wire, as the insiders define it, have been growing. 


This is the driving force that will open the doors to great changes for braking systems and that makes one say that the “brake of the future” is about to see the light. It's in-step with the progression toward mechatronics and the forward movement of vehicles being developed that are more efficient, interconnected and intelligent.

The latest developments of the Brembo Brake-by-Wire braking system have achieved interesting results.

Once again, Brembo reaffirms its position at the cutting edge of innovation in BbW (Brake by Wire) braking systems. The Group is introducing the latest version of the system, which has been developed over the past few years and has reached braking performance on par with cars equipped with traditional systems.​​​​​

With this system, Brembo has achieved interesting results, attaining a time-to-lock (TTL) response of up to 100 milliseconds, compared to 300-500 with traditional versions. Performance like this enables a greater response in autonomous braking, which is in line with current market demands.

Lead times for the system, meaning the final tuning of the vehicle, have become decidedly quicker, arriving within a few weeks at the most.
This allows for a drastic reduction in the system development time, which up to now required several months.

These characteristics are going to be integrated with the features of the Brembo BbW system that have been included with the system until now, including its integration with the functionality and architecture of the ADAS systems, variable and adjustable brake sensitivity for the driver, and a parking brake integrated with the rear caliper.​


The use of Brake by Wire also enables a savings in CO2 emissions, and is a more powerful system due to regenerative braking, zero motoring torque, and optimization of energy consumption since it is an on-demand system.

Once again, Brembo proves it is an innovator in braking systems that stays abreast of trends in the automotive industry and anticipates customer requirements.​