Brembo, a long-standing partner of the Car Design Award
“The winners’ trophies have been made by Brembo, a long-standing partner for the event since it was revived in the 2000s. Brembo is renowned for the excellence of its brake systems but the importance of beautiful design has always been at the heart of its projects. The awards are created using part of a brake disc and this year we have witnessed clear innovation in terms of the sustainability, as well as the aesthetics, of this piece”, Silvia Baruffaldi, editor of the Auto&Design magazine and presenter of the awards, said.
There has always been a strong relationship between Brembo and design since the beginnings of the company which has celebrated its 60th anniversary in 2021 and is constantly developing.
“This year, the trophies are made from a section of a Greentive brake disc”, ”, Alberto Ferrari, Brembo Marketing Manager, explained. “Greentive is a highly innovative brake disc and its name is a combination of the words GREEN and DISTINCTIVE, the first highlighting the sustainable properties of this disc and the second its aesthetic value. Thanks to the coating applied to its braking surface, Greentive guarantees very low wear which significantly extends the disc’s service life and at the same time, reduces dust emissions when braking. The decision to present this trophy is based on Brembo’s desire to convey a fundamental message: design is no longer just beauty and distinctiveness, but also means caring about the environment.”