Brembo becomes MotoGP™ Braking Inspiration partner

3/28/2023

 Brembo expands MotoGP™ presence, becoming part of the worldwide broadcast

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​A new partnership began at the season opening Grande Premio Tissot de Portugal, with MotoGP™ welcoming Brembo to a whole new role in the paddock: MotoGP™ Braking Inspiration partner.

Already a vital supplier to the FIM MotoGP™ World Championship, Brembo now adds this exciting new role for the next three seasons, supplying data for all-new graphics across the global television broadcast, as well as featuring in some exclusive behind the scenes content.

 

​Every circuit has its challenges. Some are all about hard braking and quick acceleration. Some flow, with corner speed and braking finesse the focus.

But every track across the blockbuster 2023 season has a braking zone harder than the rest, where the stopping power of Brembo comes into play to perfection, and this new partnership puts even more information at fans’ fingertips, unlocking the secrets to braking in the world’s fastest motorcycle racing Championship.

 

The new graphics, highlighted as Data powered by Brembo, comprise a special replay showing the heaviest braking point on each circuit and a motion tracker graphic showcasing the reality of deceleration in MotoGP™, other graphics – powered by Brembo – will be implemented during the season with the aim of providing fans with key insights into the change in speed when a MotoGP™ machine drops anchor, enabling viewers to enjoy more information than ever about the braking technology and techniques on show in the sport.

In addition, fans can also look forward to exclusive behind the scenes content about the work done by Brembo engineers in MotoGP™, giving further insight into one of the keys to mastering the premier class of Grand Prix racing.

 

Daniele Schillaci, Brembo CEO: “We are incredibly excited to announce our partnership with MotoGP as Braking Inspiration Partner. Brembo has a long-standing legacy in motorsport and this partnership underscores our commitment to innovation and excellence. At Brembo, we believe that motorsport is about more than just winning races; it's about pushing the boundaries of what's possible, and inspiring people to reach new heights of achievement. We also recognize the importance of nurturing young, passionate talents, who work with perseverance to achieve their goals. We see MotoGP as embodying this spirit and by partnering with them we hope to inspire and support not only the next generation of riders and engineers, but also people around the world.”

Carmelo Ezpeleta, CEO of Dorna Sports: “It’s always a pleasure for us to extend a partnership, and even more so when we expand one. Brembo has been a key part of the sport for a long time on the technical side, so we’re very happy to welcome them as MotoGP Braking Inspiration Partner. It’s fantastic for fans to get such great data about the sport they love, and showcasing the Brembo logo alongside these insights allows them to reach our global television audience. It’s a perfect partnership and we very much look forward to more – as well as their exclusive behind the scenes content coming soon.”