The Power of Partnership
As an IMSA Official Partner, Brembo will leverage a comprehensive marketing program to connect with fans, teams, and automotive manufacturers within the IMSA ecosystem. This initiative will showcase Brembo’s advanced braking technology to a global audience, enhancing their visibility through key platforms, including IMSA’s 18 automotive manufacturer partners. The partnership underscores Brembo's leadership role as the preferred brake system supplier across all IMSA classes and series.
“This collaboration with Brembo is a testament to IMSA’s dedication to providing unmatched value for our partners,” said Brandon Huddleston, IMSA’s VP of Partnership Marketing and Business Development. “Together, we share a vision to push the boundaries of performance and innovation on the track, and advance technologies that will benefit both motorsports and the future of road car safety.”
Brembo’s Legacy of Innovation
Founded in 1961 in Bergamo, Italy, Brembo has revolutionized braking systems over the last 60 years, becoming the gold standard in the automotive and motorsport industries. With its unmatched commitment to innovation, quality, and performance, Brembo continues to empower elite teams across multiple racing disciplines.
Through this new partnership with IMSA, Brembo will have a prominent presence both at the track and online, delivering insightful content and engaging with fans.
Braking Facts – A Deeper Look into Performance
Fans will gain exclusive access to Brembo Brake Facts during IMSA WeatherTech SportsCar Championship event coverage. These features will be broadcasted on various platforms including IMSA’s official YouTube channel, IMSA.TV, SiriusXM, and at-track video/audio distribution. Additionally, a new social media content series will further highlight Brembo’s cutting-edge braking technologies and their impact on race performance.
“This partnership is especially meaningful as it marks 50 years since Brembo first entered the world of racing,” said Stéphane Rolland, President and CEO of Brembo North America. “We’ve supported IMSA teams for over two decades, providing the most innovative braking solutions to help them perform at their peak. Partnering with IMSA is a natural extension of our commitment to motorsport, and we are excited about the future of this partnership.”