Brembo, the world leader and acknowledged innovator of brake technology will be a main floor exhibitor for the first time at Detroit’s North American International Auto Show (NAIAS) to be held January 11-24, 2016.
Known for its high performance braking systems, Brembo will highlight its products onthe main floor in Cobo Center at this month’s North American International Auto Show, in addition to being featured on vehicles throughout the show including FCA, Ford and General Motors.
“Our domestic business has continued to grow steadily over the past decade and we are looking forward to introducing new products in 2016 with our
OEM partners,” said Dan Sandberg, president and chief executive officer, Brembo North America.
“Our presence at the North American International Auto Show will help educate the media, OEMs, engineers, enthusiasts and the public on our full line of braking products available on new vehicles as well as our consumer brake products available for purchase throughout North America.”
This is the first time that Brembo, based in nearby Plymouth, Michigan, will exhibit its products at NAIAS.
Brembo will also display its stylized high performance and street calipers along with the latest in carbon ceramic material brake discs for the ultimate in stopping power.
Also featured will be the recently introduced, award-winning B-M8 caliper, an aftermarket brake specifically designed for the front braking systems of trucks, SUVs and large highperformance sedans.